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Client objective

Maisie K wanted loyalty cards to encourage existing customers to return time and time again. The design had to look like part of Maisie K's existing corporate brand.

Strategy

We decided on a friendly, vibrant and professional look, with some chic photos, illustration and fuchsia pink for the overall design.

After discussions with the client, we both agreed that a tri-fold leaflet, that would fit nicely in a handbag or a purse would be the perfect layout. The outer covers included some photos and shop information, whereas the inside included 3 loyalty cards ready to be stamped!

Result

A loyalty card designed that fitted in as part of the Maisie K brand. Folds up perfectly to slip inside a purse or handbag.

100% ROI in just 2 weeks.