Client objective
Our brief was to design a range of leaflets to offer awareness to young adults regards the risks or drugs and alcohol.
The target audience being under 18 years old, the design had to appealing and modern.
Strategy
We wanted to create a brand for the leaflets as we were commissioned to create more then 20 different types. The design had to be vibrant and appealing to the young target audience.
A contemporary font throughout and silhouette illustrations on the front were used to achieve this.
The brand was then created. A colourful front with different top silhouettes were used, depending on the type of drug being described.
Result
The leaflets were a huge success, and have been issued to other companies throughout the UK. The are widely known as KCA's leaflets due to the very recognisable front cover.
Aculinx was also commissioned to carry out design projects for KCA, such as posters and free standing banners.
Client comments
"The Aculinx team were quick to grasp our requirements getting the design right on their first attempt. The outcome was overwhelming and have been a huge success with the sector. ”
Steve Butler - Young Persons Service Manager - KCA
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